PASTA EXPRESS - Modern Western Cuisine...

Pasta Express – Modern Western Cuisine

Shop Name : Modern Western Cuisine
Slogan : Quick. Fresh. Healthy

Address : 68, Jalan PJS 5/30,

                Taman Medan PJCC,

                Petaling Jaya Selatan,

                46150 Petaling Jaya,

                Selangor

Name : Chef Ajin Azhar (Food & Beverage operation manager)

Contact Number : 012-3740946

Telephone : +6-011-2365-5297

Email : chefazharfnb@pastaexpress.com.my

Fb : facebook/pastaExpressMalaysia

Direction :
A : Unitar International University
B : Pasta Express - Modern Western Cuisine

Value proposition of the business  :

• Can celebrate kid’s Birthday function (have a special chair for the kid’s)

• Do special dishes according to the festive such as Christmas and Hari Raya
• They do accept customer feedback and prepare the dish according to the customer feedback
• It is strategic location because near to business area and also near to UNITAR
• They also have special homemade sauce for pasta and grilled
• For vegetarian people they offer pasta Aglio, Aglio Mushroom & Garlic and soup for starter

Nature of Business : 

• Newly open at 17 October 2013 and this is the 4^th outlets
• Provide Catering Services for any functions
• Owner – Aziz Juhari
• Mission – now they only focus on "PASTA". In future they want to get into "GRILLED"
• Vision – Expand their business & open a new wings or outlet throughout  the country
• Target Market – They more focus on intermediate people where they can eat in affordable price. The most expensive dish they offer is RM20
• Staff – 10 staffs
• Services – open a culinary school at Bukit Jerantut @ spaces

Evaluation of the business :

          This was our first western restaurant that we visited. It is obviously convenient since it is just 5 minutes walk from Unitar International University. Besides that, compare to other 3 restaurants, this is the only restaurant that provides culinary training. Additionally, the prices are affordable and reasonable since their main target is middle class family and this is the only restaurant that we visited that provides kid’s seating corner. The taste of the foods is awesome as how it looks. Furthermore, the environment of the restaurant is spruce and clean since it is wide and not messed up with a lot of things.  In addition, the decoration and background of the shop is very nice, the music that they playing are very mind calming and very suitable to hear when dine-in.

FOODS

Menu

Surroundings

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